Now let's get on to the OS. Bada has everything packed in, all the apps you'll need, excepting a decent navigation app. The UI is simple and straightforward, I thing it's even simpler than iPhone's UI. It has the looks, friendliness and speed of a high-end feature phone packed in a smartphone platform.
However, the best thing about Bada in my opinion is the development platform. I managed to create a working app in a matter of days, having no knowledge or experience with neither the platform nor with the C++ language it uses. The development learning curve is very quick and the emulator is just brilliant.
Minding that a smartphone OS is as smart as it's application store grows, let's hope Bada's application store manages to round up a decent number of apps. The Bada Developer Challenge is a good start. Copying a successful model is not a bad thing and I'm glad Samsung did it.
Final conclusion: Judging from the developer's standpoint, there is nothing holding devs back from writing apps for this platform. Very easy to use SDK with a very good emulator means fast application development. This platform, if properly promoted and maintained, can be IMHO a powerful iOS and Android contender. The best part is that Samsung plans to run this platform not only on the high-end S8500, but also on lower tier phones that might just get the "smart" badge.
UPDATE:
Here is a demo of S8500 running Bada.
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